The best campaign of The METRO Golden Stone 2012 is: "T-Mobile Summer campaign" by Lion Communications s.r.o., divize Saatchi & Saatchi
The Golden Stone 18 years old already…
I think she’s matured, she’s found her place in the Czech and Slovak corner of the creative and advertising world, and I hope she will continue to appeal to you this year too. Naturally, it will be you who determine this in the level of the advertisements entered and your willingness to compare your creative ideas. This year’s METRO Zlatá pecka can bring you valuable points for the Agency of the Year competition.
For the first time this year, METRO Zlatá pecka is also to award the best use of product placement in television. Our expert panel, selected in a similar way to our internet panel, will be assessing placements.
I am also very pleased to be able to look forward to meeting Michal Horáček in his role as honorary chairman of our expert panel. He is a man whose creativity knows no limits and I believe that his view on affairs may give us some surprises…
Once again, more than twenty million METRO readers in 23 countries worldwide will be able to view and assess the selected nominated works. What will this year’s Vox populi be?
Together with our judges and METRO Zlatá pecka partners, I look forward to meeting you, once again in Prague’s Klub Lávka.
Mgr. Pavel Brabec President of the Association of Czech Advertising Agencies and Marketing Communication,
the organizer of METRO Golden stone creative contest